5. Having An Unbelievable Tag Line
Along with a logo that catches the eye, many companies place a huge emphasis on tag lines. It is critical to focus on something that is memorable and clever, but you should also spend some time ensuring things are believable. For instance, using a line like “”Open Whenever You Need”” is terrible if your business is only open for a few hours a day. Making false claims when creating tag lines will make people distrustful of your brand. This can lead to a decrease in sales and profits, so try your best to run honest campaigns.
Being human means that mistakes are sometimes made, but that does not mean anything in the world of branding. Your goal should always be to try your best to give your brand a voice people will adore. There is no way to do this if you are consistently making snafus like the ones mentioned above.