Finding The Best Social Platforms For Your Business
Once you have defined your business objectives, you can develop a marketing message that supports those goals. At the same time, you should define metrics that can help you measure your success. Really, you should define your business objectives and figure out how to measure your progress before you look for platforms or develop content.
Continue by finding out which social sites have worked for other companies that work to attract a similar audience to yours and seem to have similar objectives. From there, you can tune your campaigns to the platforms and find out which ones give you the best results.
By knowing which platforms to start with, you should have an easier time getting your message out.