Yes, this is critical.
Marketing campaigns can turn a real corner when their content is humanized. You want people to feel like a normal person is speaking to them. Don’t make it appear as if a bot crafted the piece and posted it on your site.
You will never win anyone over.
If you want to connect with targets, you need to start by being human.
Want to use “LOL”? Do it.
Want to speak in first person? Do it!
Yes, these things work in the modern age because it makes you distinctive. Of course, you want to stay professional with your content, but mixing things up doesn’t hurt at all.
These are the tips and tricks experts list as being important in the modern age more than ever before. Too many marketing campaigns falter because templates are used to woo leads.
It won’t happen.
You have to change the approach and continue to collect data. This works in all niches, and it begins with a focused mindset on your end.