If you’ve learned about the rise in mobile traffic to the internet, you probably know how important it is to create a responsive design for your company site. While responsive sites meet the basic requirement of a mobile business platform, you lose some opportunities to really connect with mobile internet users if you don’t have a mobile application for your business too.
Just How Popular Are Mobile Applications For Businesses?
These are some startling facts about the rise of mobile use in the United States:
* American use of digital media has spiked up by over half in just the previous two years.
* Seventy-five percent of this increase can be directly attributed to internet use from handheld devices.
* Experts predict that people will download almost 300 million apps to their mobile devices in the next couple of years.
Other studies have found that cell phone owners spend a couple of hours of their days using their phone. In addition, they don’t spend this time making calls however, they do spend most of this time using a variety of applications that were already installed on their phone or that they downloaded later.
How Can Your Company Benefit From A Business App?
You might already understand how popular cell phones, tablets, and other handheld devices have become. It’s also important for you to understand how they can help make your business more popular because of the way that you will be able to use them to directly link up with your new or established customers.
Consider these advantages that you can enjoy when your company has its own mobile application:
Better brand recognition: The first benefit that you will get to enjoy is having the icon for your app reflect your business logo. Every time a user scrolls through his phone, he can get reminded about your business from the icon that he sees there. Even if a phone user isn’t using your app, he can get reminded about your company.
Customized user experience: Secondly, app developers can code in a very unique and customized user experience with features that wouldn’t be the same on an ordinary website.