internet marketing begins and ends with lead campaigns.
An experienced marketer will often point to their lead generation methods when speaking about positive results.
For those entering the world of marketing or yearning to reignite their bottom line, it’s imperative to use clever lead generation tricks to maximize potential.
Here’s what experts believe is necessary.
1) Never Use The Term “Spam” In Campaigns
You will notice this with many lead campaigns. They’ll state something along the lines of, “we don’t spam our subscribers!” and think it’s a good statement on their part.
Well, you need to steer clear of the term entirely!
Studies have revealed people don’t find campaigns with the word “spam” trustworthy.
In fact, there was an 18% drop in conversions because of the word.
Why do people react poorly to the word “spam”? The reason is unassuming. They don’t want to take chances and assume you’re deceiving them. Don’t fall into this trap or you’ll fail right out of the gate.
2) Condense Choices
When you have a sign-up form, you want to reduce the options a person has.
What does this mean?
You want to create a “funnel” where the traffic heads in the same direction. It’s okay to bring them to your landing page, but what happens after this point? Do they have multiple options in front of them?
You want to keep it simple. Put nothing on the page except what’s important.
The worst thing you can do is place a navigation bar at the top. This will make it easy for people to click away and not convert.
See how modest this lead generation trick is? You’ll notice a 20-30% rise in conversions with this easy change!
3) Cater To “Visual” Needs
This is a mistake marketers make, and it should be avoided.
You often get misplaced in the world of text, and that’s when leads are lost. It’s similar to school not everyone will be a text-based learner. They might not enjoy words as much as one would assume.
Some people shy away from large paragraphs, massive datasets, and flowery language.
Instead, they want simple charts and visuals!
You have to ensure those needs are being catered to as much as possible. This can have a profound impact on your bottom line. Now, when you’re doing this, you have to mix things up even more!
How do you do this? Well, visual content comes in various forms. You can go with infographics, videos, and simple charts. You want to keep things fresh and give people value with all of your content.
As long as you do this, the conversion rate will rise.